Coming hot on the heels of this year's Timebomb series of the Channel 5 reality show, it will have a lot to live up to that controversy-packed series, never mind the shoes it will have to fill left by the last celebrity version.
Former glamour model and professional celebrity Katie Price entered the house and eventually won by showing the British public her vulnerable - and some critics said incredibly boring - side.
But the house was mainly consumed with the long-running saga and attention-seeking of celebrity blogger Perez Hilton.
He feuded with everyone from professional speaker of awful things Katie Hopkins to the endlessly patient and endearing RuPaul's Drag Race judge Michelle Visage.
Perez wasn't the only source of controversy for the show, as one housemate walked out and another two were sensationally removed for seriously unacceptable conduct.